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Submission Criteria


Please note that due to Covid-19 the AFFAwards format has changed for the 2020-2021 program and now will be held as a digital event only. The state of Victoria entered a lockdown on in July 2020 and it has not been lifted as of November 1, 2020. There are no international flights in or out of the state and domestic travel is heavily restricted to essential trade only. As such the digital event will announce winners for 2020 - 2021 on 1st March 2021. Winners will be contacted individually and a public announcement will be delivered via a video presentation on as well as social media channels.  


As an international competition, The Australian Fashion Film Awards is open at all creators, producers, directors, distributors, media outlets and brands. An eligible candidate for video submission must be at least the age of 18 at the time of entry and must have access to our website (

Submission of the audio-visual work begins on May 1, 2019 and ends on December 7, 2020 at 11:59 p.m. AEST. Applicants will be notified once event details are confirmed. The selection of submitted works will be judged in February 2021. The official selection of finalists will be announced on once the applications have been reviewed the committee in February 2021. Online voting for the People’s Choice Award begins, when the finalists are announced and ends on 25th February 2021. Film nominations for the People’s Choice Award are automatic should the work be officially selected for an award category. Award winners will be announced to the public at the Australian Fashion Film Awards DIGITAL Event on 1 March 2021

All applications must be submitted via the application form 

Each Submission must comply with the following rules:

  • It must be an original work by you, meaning that you were one of the work’s principal creators and have the right to publicly display it and grant the licenses or be authorised to do so.

  • It must be in the English language or have English subtitles (to the extent it contains dialogue or text).

  • It must have a fashion theme, element or be commissioned by a fashion or beauty brand or magazine.

  • The video must have premiered (publicly screened) online or offline on or after January 1, 2019.

  • The film must not have been submitted to the Australian Fashion Film  Awards in previous years.

  • Submitted work must be between 1 and 9 minutes in duration to take part in the official selection.

  • Longer submitted work will be considered for Out of Competition selection and might be displayed during AFFA Screenings.

  • The Submission must not be an excerpt from a longer work.

  • The work must comply with all of the content restrictions. Among other things, any use of third-party music in the submission must be pre-cleared with the applicable owner’s/licensors.

  • The application fee must be paid for the submission to be accepted.

  • If the submitted film does not meet the above-listed criteria, the application fee will not be refunded. 


 Submissions will be judged based on the following criteria:

  • Narrative; 

  • Innovative concepts;

  • Engagement;

  • Humour;

  • Aesthetic presentation;

  • And create an emotional resonance.

Submissions will be judged based upon the above considerations (the “Overall Considerations”) and Category-specific considerations by categories (the “Category Considerations”).

Application Fees

AFFA is a not-for-profit organisation. All successful applications that comply with the rules listed above will be required to pay the administration fee at the time of submission.
Independent works fee: $49 AUD.
Commercial works fee: $99 AUD.

Payment of application fee does not guarantee your work will be selected as a finalist.

Payments can be made by credit card via (secure payments payments processed with Stripe)

AFFA Badge Use

One AFFA Winner/Finalist Asset (watermark/logo) license per film is included in application fee and is available for display to the winning talent of the film only (Best Director, best MUA, etc.). Brands wishing to display the AFFA Finalist or/and AFFA Winner Asset (Badge) on their website, YouTube channel, social media, owned media channel or any other published film version can purchase additional licenses at the cost of $1200AUD per license. License is granted in perpetuity.

Awards Categories:

The list of category-specific awards is as follows

  • Best Australian Fashion Film  (Awarded to the best film of the competition from an Australian brand and Australian Director)

  • Best Director

  • Best Concept

  • Best Styling

  • Best Hair 

  • Best Make-up

  • Best Sound Design

  • Best Visual Effect

  • Best Independent Fashion Film (Awarded to an entrant whose submission does not have a commercial purpose.)

  • People’s choice (Awarded to the most popular Submission according to online public voting.)

  • Best International Fashion Film (Awarded to the Best Film of the competition from a foreign country (other than Australia). 

  • Best Student Fashion Film

Prizes will be rewarded to the most suitable Submission for each awards category. This will be determined by a multidisciplinary and impartial Jury, comprised of professionals from the fashion, advertising, and imaging world. Awards are determined through a secret ballot vote and point system.


The entrant must go to the website to enter the competition by filling out the entry form and attaching a public or private link to a video (YouTube, Vimeo, etc.). In the event that the contestant does not have a video channel on YouTube, Vimeo etc., private downloads will be accepted (Dropbox, etc.). Private downloads will be uploaded to a public platform (YouTube, Vimeo, etc.) to participate in their chosen Awards category. There is no limit to the number of unique entries per entrant, multiple films can be submitted. Entry submissions and payment of application fee do not guarantee nomination of your film for the Awards.

By submitting your film you grant Australian Fashion Film Awards the right to:

  • Distribute the film for play via AFFA sponsor and partner platforms including online, public screenings and media programming.

  • Include excerpts of up to 10 seconds long into AFFA promotional trailers including prior and post-event promotional videos.

  • Create three screenshots taken from the film footage for marketing and promotional purposes


Official Selection:

Works may be selected for the official selection presentation and may be screened during the affiliate Fashion/Film Festivals in Australia and abroad.


Your submission must comply with content restrictions and guidelines in the used video platform’s terms. The appropriate terms can be found according to the video hosting platforms (YouTube, Vimeo, etc.) official website.

In addition, The Submission must also comply with the following official AFFA restrictions:

  • The Submission cannot contain pornographic material; threats to any entity, place, group, or world peace; or violate any applicable laws.

  • The Submission cannot infringe any third party’s intellectual property rights or infringe any third party’s privacy rights.

  • The Submission must not contain any third-party work, including any musical recording or composition unless you have a license to use such work in the Submission from the owners/licensors and/or such work is in the public domain. AFFA  is not responsible for any claim that may be presented by third parties.

  • You must not breach any contractual obligation for your Submission by providing any licenses, permissions, or releases to AFFA upon request. Failure to provide such documentation or comply with any of the foregoing requirements may result in disqualification of your Submission. By entering your Submission, you represent and warrant that it complies with the requirements.


Judging Criteria

Winners will be determined by calculating a total score of points awarded by the AFFA judges to each category. Scores will be allocated based on the following categories: 1. Creative concept (plot, story, script, music), 2. Production execution (cinematography, acting, editing) 3. Styling (fashion, hair & make up) and 4. Overall output (directing). 


People’s Choice Award Competition

Public voting for the finalist will be open after the announcement of the official selection. Competition is opened to all members of the public aged 18 or over and residing in Australia.

General Disclaimer

Australian Fashion Film Awards (AFFA), organising coordinators, project managers, event managers, members of the judging committees, sponsors, transport companies and the like can not be held responsible for any damages and/or loss of materials that are submitted as an entry to regional, state or national judging.

By entering the Australian Fashion Film Awards competition you authorise the use and/or reproduction of images and the descriptions provided in relation to any editorial/advertising purposes initiated in conjunction with the Australian Fashion Film Awards.

Your contact details may also be supplied to agencies engaged on behalf of award organisers/committees for promotional purposes.

AFFA is a not-for-profit organisation. All successful applications that comply with the submission rules and will be required to pay administration fee on submission of application.

Under no circumstances will judges be held responsible for any comment, viewpoint or expression, whether expressed or implied, concerning the standard or quality of an entrant’s submission. By signing the Entry Form you agree not to bring a claim against any Judge, or the Australian Fashion Film Awards in relation to feedback on your submission.

AFFA reserve the right to use footage, titles and information from submitted work for promotional purposes on media (web included). Selected films transfer the right to AFFA to cut and transform Submissions in order to create promotional reels of the finalists, and for future events organised by AFFA.

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