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  • Writer's pictureAnastasia Fai


On the 9th March, AFFAwards team presented a special event, where we explored the fastest growing film genre, ‘fashion film’, at the ‘Creative marketing – engaging audience through fashion film: breakfast seminar’, as part of the Virgin Australia Melbourne Fashion Festival. Fashion fans, film lovers and creative marketers heard from an all-female line up of award-winning film-makers and industry experts on how the ‘fashion film’ genre is transforming the current digital landscape. Teamed with a champagne breakfast, this event was the perfect way to celebrate International Women’s Day.

We were very excited to be bringing this event to our audiences. Australian Fashion Film Awards started with a vision to award and celebrate creative filmmakers in this genre. AFFAwards then expanded into public screening events to expose more general public to this medium.

Holding educational industry events to broaden the scope and application of fashion film, has always been a goal for us, and we are proud to have achieved it with this event, that will pave the way for true impact across industries and foster collaborations. With thanks to the labour of love by our wonderful team and industry partners, the outstanding women on our panel, and Virgin Australia Fashion Festival (VAMFF). We are especially overwhelmed with gratitude for all the support we have received from the City of Melbourne and for believing in our vision and seeing that our commitment to creativity, knowledge and industry collaborations aligns perfectly to Melbourne’s goals of being the Creative City, Knowledge City, Connected City.

In her welcome address, the City of Melbourne Councillor Beverley Pinder welcomed us to an event which proudly recognized the important role of local filmmakers and women in the film industry. Sarah Pike, VP Marketing and Communications MasterCard Australasia: Cherie Fraser, Manager Events Melbourne; and Jessie Oldfield, Award Winning Film Director and Co-Founder of CKOL formed the panel of speakers. Hosted by AFFAwards’ Founder and Creative Director, Anastasia Fai.

Sarah Pike, Cherie Fraser, Cr Beverley Pinder, Anastasia Fia, Jessie Oldfield

From left to right: Anastasia Fai, Sarah Pike, Cherie Fraser, Jessie Oldfield.

We were honored to host Philip Dalidakis, Victorian Minister for Trade & Investment, Innovation & the Digital Economy, and Small Business. who is really making a difference for creative industries and small businesses in Victoria.

Philip Dalidakis MP, Anastasia Fai, Councillor Beverley Pinder

Other influencial guests included digital influencers such as Paige Harman, actress Demi Harman, Roberto Malice and Anja Barisic, CEO of FinTech Australia Sarah Grace Worboys, former Christian Dior designer and style expert Jon Michail.

Actress and influencer Demi Harman and sister Paige Harman

AFFAwards Partnership Director – Alara Karayalcin, and influencer Roberto Malice

Jon Michail and Guest

This event was made possible by our fabulous partners: City of Melbourne, República, H2 Melon Water, Aqualove, Calvin Klein, Bounce, Acure, Jacqueline Kalab, Footpetals, WelleCo, Vitis Botanica, Aroma Baby, LUXit, CTG Audio, Smile Solutions, Pommery and Lombard The Paper People.

Guests enjoyed non-alcoholic wine from Vitas Botanica

The highlight video from the panel presentation will be available very soon. Follow us on Facebook and Instagram to be notified.

Photo credits: Andrew Lee and Irina Derevich

For more images from the event, please visit the Facebook album.

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