AUSTRALIAN FASHION FILM AWARDS - AFFA
The Australian Fashion Film Awards (AFFA) is a not-for-profit organisation, we nurture and promote talent by showcasing a curated selection of top independent and commercial films. Our celebrity industry jury panel votes for the best works that are presented at the annual Awards ceremony.
The mission of AFFA is to:
Build the profile of the fashion film industry in Australia
Support independent film-makers
Increase employment opportunities for creatives within the fashion film industry through fostering relationships between corporates and content creators
Past AFFA winners included Country Road, Chanel, The Woolmark Company, Sass & Bide, RUSSH Magazine, Baz Luhrmann, Catherine Marin, Gracie Otto, Renya Xydis.
THE FASHION FILM GENRE
The fashion film genre is ever evolving, with the medium increasingly influencing and transforming the landscape in which fashion is experienced.
As designers welcome the art form of fashion film, fantasy aesthetic is brought to life. Through stylised video content, brands express their personality- our senses are tantalized by the elegant couture of No. 5 Chanel’s Le Film or the gritty, quirky nature of Alexander Wang’s ‘Undisclosed Location’ satirical content.
Fashion is universal – the spontaneity and innovation behind fashion films inspire our own everyday style and self-expression. These films can be self-deprecating, immersive and engage with cultural issues. By being offered multifaceted aspects of human interaction within this unique cinematic world, we are invited to redefine what fashion means to us.
THE AFFA TEAM
Anastasia Fai, Founder & Creative Director
Working on set for music videos and TV shows as a fashion stylists for artists such as Jessica Mauboy, Mya and Katie Noonan, Anastasia realised her real passion was film and video production. Style & Image, the production company she founded, has an international footprint, working with businesses in the US, Europe, Asia and Australia. As Creative Director, she aims to provide unique quality content that’s embraced by brands right through to fashion and music. Anastasia has worked on such events as New York Fashion Week, Melbourne Cup, Jennifer Lopez’s ‘Dance Again’ world tour movie among others. She lectures in entrepreneurship at the Australian Institute of Music. In October 2014 Anastasia was named Telstra Women’s Business Awards Finalist. Anastasia founded Australian Fashion Film Awards to connect fashion and film. The awards will celebrate the exciting and growing genre of fashion film. “This year’s inaugural event will bring together industry thought leaders, creatives and brands who regard innovation and style as a singular movement. I invite you to be part of one of the most exciting events on the Australian cultural landscape.” Anastasia Fai
Katya Ellis, Executive Director
Katya Ellis has extensive experience across corporate and fashion events, industry engagement, business development and marketing. Katya has directed a number of events at major fashion weeks including Melbourne and New York Fashion Weeks. Katya graduated from Swinburne University of Technology with a double degree in Business and Information Systems majoring in International Business and Management. She is also a Business Mentor for SBMS, and is consulting brands on strategy and marketing planning, drawing on her experience in fashion brand management, marketing and boutique retail. Katya also served as the Australian designer curator for international platforms including Design Australia USA and RunwayPassport, and is currently a non-executive director on a number of company boards.
Alara Karayalcin, Partnership Manager
Alara has a genuine passion for fashion and film having worked across various events including VAMFF, Melbourne Fashion Week, Le Dîner en Blanc and Mercedes-Benz Fashion Week. Coupled with her completion of a Masters in Marketing Management, Bachelor’s in Psychology and an extensive background in experiential marketing campaigns for brands such as Samsung, The Economist, Coca-Cola, Beam-Suntory and Proctor & Gamble, she brings a unique perspective to managing stakeholder and partner interests. Alara also works at Haines Consulting Group in Marketing & Advertising where she consults and implements marketing & communication strategies, manages social channels, websites and implements various PR campaigns for her clients ensuring a sound understanding of the media landscape. Alara has also worked with brands including Bentley Motors, Harper’s Bazaar, Champagne Pommery, Belvedere, David Jones, Robb Report and Polaroid to name a few.
Helena Mikha, State Event Manager
Helena has over 10 years experience in producing local and international events, conferences, awards evenings, corporate incentive programs and brand awareness campaigns. Skilled in marketing and customer relationship management Helena’s passion is in delivering polished events with cross platform results and activations from concept through to execution. She was privileged to work with some of the most eminent brands such as Fairfax Media, AFR, BRW, SBS, Credit Suisse, Deutsche Bank, Opera House, MCA, Dexus, CBRE and many more.
All media inquiries: media(at)affawards.org